You can click on the following link to know more on Means End Chain
https://www.uxmatters.com/mt/archives/2009/07/laddering-a-research-interview-technique-for-uncovering-core-values.php
Friday 27 August 2021
Tuesday 13 July 2021
Tuesday 13 August 2019
Group Assignment 2 Guidelines
Select a topic, ideally which is not in text book.
Collect articles on the topic. Prepare a writeup on the topic with detailed references at the end of the article.
Include one section on important takeaways from the assignment.
The content and articles should as recent as possible.
One group had presented their work in class. They are advised to update their submission.
Both soft copy and hard copy are to be submitted on "submissionscbft@gmail.com".
Best Wishes,
Dr. Jayesh P Aagja
Collect articles on the topic. Prepare a writeup on the topic with detailed references at the end of the article.
Include one section on important takeaways from the assignment.
The content and articles should as recent as possible.
One group had presented their work in class. They are advised to update their submission.
Both soft copy and hard copy are to be submitted on "submissionscbft@gmail.com".
Best Wishes,
Dr. Jayesh P Aagja
Monday 22 July 2019
Group Assignment Guidelines
Step 1: Search articles from financial newspaper, periodicals
and related sources to understand the sector/industry. The outcome will be
comprehending various segments of the sector/industry. You have to select one
segment. You have to provide reasons for selecting one segment and not
considering other segments. Also select a Brand and SKU to be focussed for
further study with reasons for the same.
Step 2: Study beliefs about features considered critical for
acceptance of the brand / SKU in the segment of the industry/ sector. Also
study other beliefs related to the Brand and SKU, segment and industry /
sector. You can employ qualitative research methods like laddering technique,
observation and other related techniques in this step.
Why people buy the product/ brand / SKU?
Step 3: Conduct survey research correlating background of respondents
with key reasons for purchase of the product / Brand / SKU in question.
This is a general guideline on the group assignment. Due credit
will be given for creativity in bringing out the relevant issues related to
the consumer behaviour for the product / Brand /SKU selected for the study.
Thursday 4 July 2019
Pre-Reads for Session Tomorrow
Dear Student,
I request you to read two articles provided in the links below:
I request you to read two articles provided in the links below:
Regards,
Dr. Jayesh P Aagja
Saturday 22 June 2019
Additional Pre Read for Session 2
Read Article titled "Are You Ignoring the Trends That Could Shake Up Your Business?" HBR, July-August, 2010.
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